Reach the resellers already selling your category.
Building a channel program is slow and expensive. CWS connects your product to cybersecurity resellers who sell in your category and already talk to your buyers.
on this page
We deliver as CWS, by name. The client stays with the reseller.
The channel problem.
pick the one that hurts
Building a channel takes time.
Recruiting partners, enabling them and keeping them engaged takes dedicated resources that most technology vendors do not have yet.
With CWS
Start from a network that exists.
CWS works with cybersecurity resellers who already sell services in your category, so you can start channel conversations without building a program from scratch.
Channel conflict slows everything down.
When your sales team sees partners as competition for quota, the channel motion stalls. It is a common reason channel programs struggle.
With CWS
A neutral delivery layer.
We work alongside your sales team. Partners get qualified introductions and scoping support, which takes friction out of the handoff.
Many partners stay quiet.
You sign partners and only some of them sell. When implementations go badly, partners lose confidence and stop positioning your product.
With CWS
Delivery partners can rely on.
CWS delivers the implementation with named engineers, so partners can sell your product with confidence.
You miss the deal intelligence.
Unlike direct sales, you rarely see when resellers discuss your product, who it was positioned against, what was discussed or why the client chose it.
With CWS
Intelligence from the scoping stage.
CWS captures it at scoping. Corova shows you which partners position your product, against whom and with what message, so your channel strategy runs on real signal.
What you get.
channel scale, less overhead
Reseller access without the ramp
CWS works with active cybersecurity resellers. When your product fits a partner's client need, we make the introduction directly, with no portal to set up and no long recruitment cycle.
Sales enablement that gets used
One-pagers, battle cards, competitive positioning and reseller playbooks for your product, built for how resellers sell and available in Corova.
Deal visibility across the network
See how your product category performs across the reseller network: deal registrations, engagement sizes and active regions. Real data from real transactions, not self-reported surveys.
Qualified introductions
We introduce your team to resellers with active pipeline in your category, so you show up to a call with context.
Implementation and adoption support
When a reseller closes a deal involving your product, CWS delivers the implementation. Faster deployment supports faster adoption, lower churn and expansion revenue.
How it works.
three steps to channel revenue
- 1
We list your product
Your product joins the Corova catalog with full enablement materials. Resellers find it when they browse, search or scope client engagements.
- 2
We enable the channel
CWS builds reseller-ready materials and shows partners how to position and sell your product, tied to real deal scenarios.
- 3
We connect and deliver
When a reseller finds a client need that fits, CWS makes the introduction and can support or fully deliver the implementation.
Positioned at the point of decision.
where it matters
When a client engagement matches your product category and use case, your product gets surfaced and included in the proposal. Either CWS subject matter experts bring your product into scoping conversations directly, or Corova gives channel partners deal intelligence at the scoping stage, so your product is in the room when decisions are made.
Resellers in every security category.
wherever your product sits
Core categories
- Cloud Security
- Application Security
- Identity and Access
- AI Security
- Network Security
- Detection and Response
- GRC and Compliance
Also in the mix
- Endpoint Security
- Zero Trust
- Threat Intelligence
- SIEM and Visibility
- Incident Response
- Security Operations
- Risk Assessment
Let's look at your product.
One call. We'll review your product, identify the resellers in our network who sell in your space and map out a plan to get your first channel deals moving.